PROJECT
Redesign of the WOMAN Salon Privé Event
Redesign of the WOMAN Salon Privé Event
ROLE
Designer / Project Lead at WOMAN
Designer / Project Lead at WOMAN
DESCRIPTION
Led the complete redesign of the two-day WOMAN Salon Privé event under the theme Female Gaze, developing a cohesive visual identity that included color palette, patterns, signage, venue layout, and both print and digital materials. The original logo was retained while the overall design was refreshed for a modern, engaging experience.
Led the complete redesign of the two-day WOMAN Salon Privé event under the theme Female Gaze, developing a cohesive visual identity that included color palette, patterns, signage, venue layout, and both print and digital materials. The original logo was retained while the overall design was refreshed for a modern, engaging experience.
The Female Gaze - Seeing beauty through the eyes of women is what the new WOMAN Salon Privé, Austria's most premium beauty days, is all about. Because beauty no longer means wanting to please - styling and style, presence and self-presentation have long been an expression of our self-determination. And this should be celebrated. With the highest quality brands, the best products and in the most beautiful settings imaginable. The program and the partnerships with selected brands are not just about looking better, but above all about expressing yourself, staging yourself and positioning your own appearance according to your own ideas.
Fotos@NicoleViktorik
